Nurhidayah, Reni (2016) KEGIATAN PROMOSI ROOM DI THE ALANA HOTEL SURABAYA. Diploma thesis, Politeknik NSC Surabaya.
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2 Daftar Isi.pdf Download (19kB) | Preview |
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3 Abstrak.pdf Download (14kB) | Preview |
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Abstract
This study is to describe the situation at The Alana Hotel with room occupancy levels which are not always in a stable condition . Based on the location of the hotel
in the city center of industry make the room occupancy hotel on weekdays which start from Monday to Friday is higher than the day off on Saturday and Sunday .
The purpose of this study is to determine the activity of the room selling. To recognize the picture of the situation at The Alana Hotel Surabaya, the hotel carried
out personal selling promotion, advertising and sales promotion to increase the hotel room occupancy.
These promotional activities conducted continuously because of the uncertain conditions which is shown in the graph of the period March to May 2016 .
Item Type: | Thesis (Diploma) |
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Uncontrolled Keywords: | Room Promotion. |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HY Hospitality & Tourism |
Divisions: | Hospitality |
Depositing User: | Mr Dedy Eka Prasetya |
Date Deposited: | 30 Dec 2017 03:44 |
Last Modified: | 09 Feb 2018 07:10 |
URI: | http://repository.nscpolteksby.ac.id/id/eprint/125 |
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