STRATEGI PEMASARAN PRODUK KEBAB DI MASA PANDEMI COVID-19 DI KEBAB TURKI BABA RAFI SURABAYA

Noviyanti, Lintang Dwi (2021) STRATEGI PEMASARAN PRODUK KEBAB DI MASA PANDEMI COVID-19 DI KEBAB TURKI BABA RAFI SURABAYA. Diploma thesis, Politeknik NSC Surabaya.

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Official URL: https://lib.nscpolteksby.ac.id/index.php?p=show_de...

Abstract

The purpose of writing this Final Project is to find out the marketing strategy of
kebab products during the Covid-19 pandemic at Baba Rafi's Turkish kebabs in
Surabaya. The marketing strategy carried out by Kebab Turki Baba Rafi during
the pandemic started from doing promotions, discounting prices, and innovating
by creating new menus. The conclusion of the marketing strategy carried out by
Kebab Turki Baba Rafi during the pandemic was using social media to be used as
promotional media, launching new menu variants, and maintaining the quality of
taste and service.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Covid-19 Pandemic, Kebab, Marketing Strategy
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HY Hospitality & Tourism
Divisions: Hospitality
Depositing User: Mrs Duanita Riyannestiti
Date Deposited: 09 Jun 2022 04:15
Last Modified: 09 Jun 2022 04:15
URI: http://repository.nscpolteksby.ac.id/id/eprint/536

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