STRATEGI PEMASARAN DI FRONT OFFICE HOTEL GRESIK SAAT PANDEMI COVID-19

Wijanarko, Ady (2024) STRATEGI PEMASARAN DI FRONT OFFICE HOTEL GRESIK SAAT PANDEMI COVID-19. Diploma thesis, Politeknik NSC Surabaya.

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Official URL: https://lib.nscpolteksby.ac.id/index.php?p=show_de...

Abstract

The purpose of writing this final assignment is to describe the marketing strategy at Front One Hotel Gresik during the Covid-19 pandemic. The author, who also works at Front One Hotel Gresik as a Hotel Manager, made observations about the strategies used by Front One Hotel Gresik to survive and get through the pandemic well. The author concludes that with a good marketing strategy, hotels will be able to survive and successfully get through the Covid-19 pandemic

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Hotel, Strategy, Covid-19 Pandemi
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HY Hospitality & Tourism
Divisions: Hospitality
Depositing User: Mrs Duanita Riyannestiti
Date Deposited: 30 Jun 2025 03:28
Last Modified: 30 Jun 2025 03:28
URI: http://repository.nscpolteksby.ac.id/id/eprint/707

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