Strategi Personal Selling Produk Asuransi pada Asuransi Jiwa Sinarmas MSIGLife

Wijaya, Alvira Zulfaniyah (2023) Strategi Personal Selling Produk Asuransi pada Asuransi Jiwa Sinarmas MSIGLife. Diploma thesis, Politeknik NSC Surabaya.

	Text HALAMAN AWAL.pdf Download (333kB)
	Text DAFTAR ISI.pdf Download (54kB)
	Text ABSTRACT.pdf Download (54kB)
	Text BAB I.pdf Download (350kB)
	Text BAB II.pdf Download (829kB)
	Text BAB III.pdf Restricted to Repository staff only Download (737kB) | Request a copy
	Text BAB IV.pdf Download (116kB)
	Text DAFTAR PUSTAKA.pdf Download (88kB)

Abstract

The purpose of this study was to determine the marketing strategy for insurance products at Sinarmas MSIGLife Life Insurance. This study uses descriptive analysis, namely explaining the actual conditions regarding the marketing strategy carried out by Asuransi Jiwa Sinarmas MSIGLife, and then conclusions are drawn. While the data collection techniques that researchers used in this study were observation, interviews, and viewing several company documents. Based on this research conducted regarding the marketing strategy carried out by Asuransi Jiwa Sinarmas MSIGLife it can be concluded that Asuransi Jiwa Sinarmas MSIGLife uses the Personal Selling marketing strategy.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Insurance, Marketing Strategy, Personal Selling
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HZ Business Administration
Divisions:	Business Administration
Depositing User:	Mrs Duanita Riyannestiti
Date Deposited:	10 Mar 2025 07:52
Last Modified:	10 Mar 2025 07:52
URI:	http://repository.nscpolteksby.ac.id/id/eprint/669

Actions (login required)

View Item