STRATEGI PROMOSI PADA SMK BAHRUL ULUM SURABAYA

Khoiriyah, Sifaul (2021) STRATEGI PROMOSI PADA SMK BAHRUL ULUM SURABAYA. Diploma thesis, Politeknik NSC Surabaya.

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Abstract

This research was conducted with the aim of knowing the promotion
strategy at SMK Bahrul Ulum. The method used in this research is descriptive
research method. To get information about the data needed, the writer conducted
interviews with the principal, head of PPDB, and got directly involved in
promotional activities. From the results of the study it can be concluded that SMK
Bahrul Ulum Surabaya has been running well by using advertising methods
(distribution of brochures, banners and newspapers), electronic methods
(websites and Instagram), and sales strategies (providing scholarships). The
superior strategy in increasing students is the distribution of brochures because it
is simpler and can be reached by many people. The limitation of this research is
that it only focuses on private SMP/MTS schools, it is better to expand the
cooperative relationship with SMPN/MTSN.

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