STRATEGI PROMOSI PRODUK VENAFT BEAUTY PADA PT TALIA SALUNA JAYA ABADI

Febrianti, Rizkia (2022) STRATEGI PROMOSI PRODUK VENAFT BEAUTY PADA PT TALIA SALUNA JAYA ABADI. Diploma thesis, Politeknik NSC Surabaya.

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Abstract

Promotion strategy is one of the most influencing factors in increasing
company sales. To face today’s very tight business competition, companies
demand to increase the promotion of their products to consumers. One way is to
use the right promotional strategy. This promotional strategy has several steps
from the initial stage to the final stage in promoting new products, namely doing
Advertising (Advertising), Sales Promotion (Sales Promotion), Personal Selling
(Direct Sales), Public Relations (Public Relations), Direct Marketing (Sales). This
study aims to find out how “Venaft Beauty Product Promotion Strategy at PT
Talia Saluna Jaya Abadi”. The results of the study can be concluded that it has
been going well using advertising such as distributing brochures, Instagram, and
the Website

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