ANALISIS PROMOSI PADA PT SUMUR BATU BERKAH TEKNIK

Arvi, Jelita Nanda (2022) ANALISIS PROMOSI PADA PT SUMUR BATU BERKAH TEKNIK. Diploma thesis, Politeknik NSC Surabaya.

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Official URL: https://lib.nscpolteksby.ac.id/index.php?p=show_de...

Abstract

This study aims to find out how the promotion is carried out at PT Sumur
Batu Berkah Teknik. The method used in this research is descriptive method,
which describes how to promote at PT Sumur Batu Berkah Teknik. While the data
collection techniques used were observation and interviews. Based on the results
of research conducted by PT Sumur Batu Berkah Teknik, it can be concluded that
the promotional activities carried out were not going well and experienced a
decrease in income due the implementation of promotional activities thet only
used personal selling and word of mouth as well as in the circle of acquaintances
themselves and make not many know about PT Sumur Batu Berkah Teknik.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	promotion, personal selling, word of mouth
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HZ Business Administration
Divisions:	Business Administration
Depositing User:	Mrs Duanita Riyannestiti
Date Deposited:	01 Nov 2023 06:50
Last Modified:	01 Nov 2023 06:50
URI:	http://repository.nscpolteksby.ac.id/id/eprint/590

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