BAURAN PROMOSI PADA PERUMAHAN PT EVERGREEN SUKSES SEJAHTERA

Mita, Ernis Nurul (2021) BAURAN PROMOSI PADA PERUMAHAN PT EVERGREEN SUKSES SEJAHTERA. Diploma thesis, Politeknik NSC Surabaya.

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Abstract

This study aims to determine the form of Promotion Mix at Housing PT
Evergreen Sukses Sejahtera. The formulation of the research problem is how to
apply the promotion strategy of PT Evergreen Sukses Sejahtera which is a
company engaged in property services that specifically sells housing, this
research aims to determine the promotion mix applied by PT Evergreen Sukses
Sejahtera. This study uses a qualitative method, by collecting data, grouped and
then compiled and connected with relevant theories related to the problems
discussed regarding promotion mix at PT Evergreen Sukses Sejahtera to draw
conclusions. The results of this study can be concluded that almost all of the
promotional strategies implemented have been implemented, except for electronic
media such as TV and radio. And also there are still dual tasks, this is because
marketing takes a long leave and automatically employees who serve as admins
and also operational staff participate in helping to continue the jobdesk from
marketing.

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