Strategi Promosi Pada PT.Yakult Indonesia Persada Cabang Surabaya II

Januariati, Ense (2018) Strategi Promosi Pada PT.Yakult Indonesia Persada Cabang Surabaya II. Diploma thesis, Politeknik NSC Surabaya.

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Official URL: https://nscpolteksby.ac.id/library/index.php?p=sho...

Abstract

This Study aims to provide information about promotional strategies at PT Yakult Indonesia Persada. This research uses qualitative descriptive research by doing direct observation, to get data. The result of observation obtained from PT Yakult Indonesia Persada Surabaya II Branch uses promotion mix as its promotion strategy, including advertising, sales promotion, personal selling,
public relations, and direct marketing. These activities resulted in sales increase over the past three months. The authors have suggestions for adding ad activities
such as banners that can be placed in the strategic area so that sales can increase over a long period of time.

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HZ Business Administration
Divisions:	Business Administration
Depositing User:	Mrs Duanita Riyannestiti
Date Deposited:	09 Jun 2020 06:38
Last Modified:	09 Jun 2020 06:38
URI:	http://repository.nscpolteksby.ac.id/id/eprint/255

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