STRATEGI PROMOSI PADA SD KATOLIK PENCINTA DAMAI

Djuma, Yolanda Marthalova Duka (2018) STRATEGI PROMOSI PADA SD KATOLIK PENCINTA DAMAI. Diploma thesis, Politeknik NSC Surabaya.

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Abstract

Promotion Strategy at Catholic Peace Lovers Primary School. The purpose of this Final Project is to find out how the strategy of promotion of Catholic Peace Lovers Primary School increasing the number of students. The
method used in this research is the observation technique and document. To get the required data, the author participate directly in promotional activities in school, as well as conducting interviews with the principal and public relations (PR). After the research, it can be concluded that the promotion strategy carried out by the
Catholic Peace Lovers Primary SchoolSurabaya has been running well by carrying out promotional activities consisting of advertising promotion strategy (spreading
brochures, putting up banners and participating in educational exhibitions), salespromotion strategies (giving scholarships, open house, choral filling and filling Christmas events at kaza mall), public relations promotion strategies (computer and English teaching for kindergarten students, introduction of health and nutrition and distribution of basic foods) and personal selling promotion strategies. The most superior strategy in increasing the number of new student acceptance are
sales promotion strategy and public relations (PR) because with these strategy the school can communicate directly with pontetial customers (students).The limitation of this research result is that public relations promotion activities only focus on
kindergarten schools that are still one foundation with the Catholic Peace Lovers School, should be done also at other schools outside the scope of the foundation.

Keywords : Marketing, Promotion, Strategy, Education

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