PENGARUH HARGA,KEPERCAYAAN,KEMUDAHAN BERBELANJA DAN E-PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BELANJA ONLINE DI KOTA SURABAYA

Istanti, Fredianaika (2017) PENGARUH HARGA,KEPERCAYAAN,KEMUDAHAN BERBELANJA DAN E-PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BELANJA ONLINE DI KOTA SURABAYA. Jurnal Bisnis Teknologi, 4 (1). pp. 14-22. ISSN 2355-8865

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Abstract

The purpose of this study is to determine how the effects of price, trust, ease of shopping and E-promotion on purchasing decisions online shopping. This type of research is explanatory research with data collection using questionnaire. This study uses the 100 respondents who made a purchasing decisions online shopping. The sampling technique of this study was purposive sampling. The analysis instrument is validity test and reliability test. Data analysis that used is correlation coefficient, coefficient of determination, simple linear regression, t test, multiple linear regression, and F test. The result of examination using SPSS indicated that there was a positive significant between price and purchasing decisions, trust and purchasing decisions, ease of shopping and purchasing decisions, e-promotion and purchasing decisions. The results showed that of the four variables that price, trust, ease shopping and e promotion jointly influence on purchasing decision

Item Type: Article
Uncontrolled Keywords: price, trust, ease of shopping, e-promotion and purchasing decisions online shopping
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HZ Business Administration
Divisions: Business Administration
Depositing User: Mrs Hajar Cherry Puspalillah
Date Deposited: 23 Nov 2017 07:40
Last Modified: 23 Nov 2017 07:40
URI: http://repository.nscpolteksby.ac.id/id/eprint/38

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